How it works
Take our 3 minute free 'CX Maturity' Scorecard test. See how you score on your customer experience capability.
We have created a free diagnostic tool to allow you to benchmark your company's maturity in CX. We will send you a personalised report that has been developed based on our experience of running CX projects with some of the world's leading brands.
You’ll be scored against the following key areas:
360º View
Organisations can often have fragmented or silo'd views of the customer and their journeys. The only way to get an honest view is to be able to measure key parts of the end-to-end CX and connect the dots between the pain points, experience gaps and opportunities.
Visibility & Insight
CX is an evidence-driven discipline – without the right data and insight, it is impossible to understand who your customers really are, or know how effective their experiences and interactions with your organisation really are, and more importantly, whether they are driving growth.
Process & Governance
Having the right tools and platforms in place to manage the flow of CX data is crucial, not only for accuracy but also measuring the right metrics and identifying important insights.
Growth & Remit
1+1 = 3: Leveraging the power of customer insight to drive meaningful growth.

